One of the most important things to consider when designing a sign is the type of font you use. The right choice will ensure that your sign is easy to read, even from a distance. It should also be readable in all lighting conditions, including rain, snow, and glare.
Keep Your Message Short and Concise
Keeping your message short will make it easier for potential customers to skim through your signs. This is especially true if you have a lot of information to convey. In this case, it’s best to focus on the main headline, which should be written in a catchy and attention-grabbing font.
Then, you’ll want to add a few key details about your business. This can include your business name, phone number, and address. These details can help people remember your location and contact you if they need more information about the services or products you offer.
Use Color and Images
Choosing the right colors for your signs is essential. Contrasting colors create a sense of contrast and interest, which can help your signs stand out. A good rule of thumb is to stay simple and avoid using too many colors, which can overwhelm readers.
Choose a professional font
A good font should be simple to read and legible. You don’t want to use a fancy font that won’t be easy to read from a distance, and you don’t need a lot of ornate features either. A sans serif font is a good choice for your business, as it’s designed to be legible and accessible from a distance.
Choose a Sign Size That’s Suitable for the Area
The wrong size can be frustrating and distracting to your audience. They can squint and strain to read your message, or they may simply skip it altogether.
If your sign is too large, it won’t be able to fit in the space available, and the information will get lost or misunderstood. On the other hand, if it’s too small, it won’t be visible to your target audience.
Take your time and think about what you want your sign to say before deciding on a design. Then, stick to that theme and use the necessary fonts and graphics to ensure your message is clear and recognizable.
Use Bare Necessities – Sometimes, businesses try to make their advertisements exciting by adding a lot of extra details. This can be a mistake, as it can confuse customers and prevent them from absorbing your message. Therefore, it’s best to limit your ads to the main points and eliminate any distractions.
Deliver Essential Focus Details – A retail sign is only useful to its target audience if it delivers its primary message. It should primarily focus on the customer’s needs, and it shouldn’t be distracted by unnecessary details like time, date, or logos.
Be Visible & Legible
A lot of signage is illegible, making it hard for people to read the words and understand what the message is. This is especially true if the sign is a large format one. It’s not difficult to fix this by making sure it’s readable and that it’s the right size for the area in which it will be placed. If you need high quality custom signs in Austin make sure you hire an experienced sign company you could rely on.