I love the idea of the “Very Beautiful Project”, it was made in just 10 days in Lodz, Poland.

“My image of the place was nothing more than a few stereotypes. Very breathily: industrial, dirty and neglected. All of that is visually attractive for photographer. But what is beautiful for one can be disgusting and shameful for the other. 

Following this idea, I’ve decided to ask Lodz citizens what is the most beautiful for them in their city. My role as photographer was limited to documentation of selected places, people and objects. The only condition was that everything had to be connected to beauty no matter what was the context. I portrayed the representatives of wide public choice, like regional beauty contest or pet fair champion. I also included few personal statements on what is the most beautiful in Lodz.” -Rafał Milach

Iso, the most beautiful dog of Lodz Pet Fair 2007 © Rafał Milach

Pigeon beauty contest winner of Katowice Pet Fair 2010 © Rafał Milach

Ewa Cesarz Furowicz winner in the balcony gardening contest in Katowice 2010 © Rafał Milach

Barbara Tatara, Miss Polonia of Lodz 2007 © Rafał Milach

@1 year ago
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#Rafał Milach #Very Beautiful Project